Rain or shine, the best shopping in Korea often happens underground. If you are looking for the ultimate Seoul Underground Shopping Mall experience, you are in the right place.
Known for the “10,000 KRW Happiness” (about $8), these malls offer trendy clothes, bags, and accessories at unbelievable prices. In this guide, I will introduce the famous Go-to Mall and 6 other best spots in 2026.
1. The King: Go-to Mall (Express Bus Terminal) 👑
When people talk about a Seoul Underground Shopping Mall, they usually mean this place. It is the largest underground mall in Seoul, stretching 880 meters.
- What to buy: Everything. Clothes, shoes, flowers, and interior decor.
- Location: Subway Line 3, 7, 9 (Express Bus Terminal Station), Exit 8-1 or 8-2.
- Tip: It is huge. Don’t try to see everything; just walk and enjoy.
2. South of Han River (Gangnam Area) 🏙️
If you are staying in the Gangnam area, check out these three popular spots.
Gangnam Station Underground Shopping Center
Located at the busiest station in Seoul (Line 2 & Sinbundang Line). It is smaller than Go-to Mall but features younger, trendier styles perfect for women in their 20s.
Jamsil Underground Shopping Center
Connected to Lotte World and Lotte Tower (Line 2 & 8). It is clean and organized. Great for combining a shopping trip with a theme park visit.
Yeongdeungpo Underground Mall
A massive hub in Southwest Seoul (Line 1). It connects to the giant “Times Square” mall. It has a wide variety of shops for all ages, including men’s clothing.
3. North of Han River (Gangbuk Area) 🏯
If you are near Myeongdong or Dongdaemun, visit these Seoul Underground Shopping Mall locations.
Myeongdong Underground Shopping Center
Directly connected to Lotte Department Store (Line 2, Euljiro 1-ga). It is smaller but sells high-quality K-Pop goods, socks, and souvenirs for tourists.
Euljiro Underground Shopping Center
This long tunnel connects Myeongdong to City Hall. Since many offices are nearby, you can find neat, office-style clothing here.
Dongdaemun Underground Shopping Center
Located near the DDP (Dongdaemun Design Plaza). It has a unique vibe, mixing wholesale markets with retail. Great for finding unique fashion items.
3 Golden Rules for Underground Shopping 💡
Before you enter any Seoul Underground Shopping Mall, memorize these rules to save money and avoid stress.
- Cash is King: Bring cash. Shops often give a discount or free gifts if you pay with cash.
- No Fitting Rooms: Most shops (especially for tops) do not allow try-ons. Know your size or bring a tape measure.
- No Refunds: Because it is so cheap, refunds are usually impossible. Choose carefully!
Operating Hours & Closed Days ⏰
Most Seoul Underground Shopping Mall locations follow similar schedules, but there are slight differences.
- Opening Hours: Usually 10:00 AM ~ 10:00 PM.
- Closed Days: Most are open 365 days a year. However, they might close on major holidays like Seollal (Lunar New Year) and Chuseok.
For the most accurate holiday schedules, I recommend checking the Official Visit Seoul Guide before you go.
Food & Facilities 🍜
Shopping makes you hungry. Fortunately, these malls are connected to amazing food courts.
- Go-to Mall: Walk to the ends of the mall (West or East Zone) to find a cafeteria area selling Tteokbokki, Gimbap, and Coffee.
- Gangnam & Lotte: Since they are connected to department stores, you can access premium food courts easily.
- Restrooms: Free and clean restrooms are located at the subway station entrances connected to the mall.
FAQ: Questions from Tourists ❓
Q: Can I use a credit card?
A: Yes, most shops accept cards. However, as mentioned in the “Golden Rules,” cash often gets you a better price or a small discount.
Q: Are there lockers?
A: Yes! Look for the subway station lockers (T-Locker app). You can store your heavy shopping bags and keep shopping.
Conclusion
Exploring a Seoul Underground Shopping Mall is a must-do activity. Whether you go to Go-to Mall or Gangnam, you will find amazing deals.
Don’t forget to grab some cheap socks and T-shirts!